on 5/23/2017 Length: 6
The brain's perception of color affects a person's taste buds and their perceived energy level. In two different experiments, the color of a drink resulted in a physical and mental effect on the test subject--proving the placebo effect. While the subject's prediction of whatever color was sweeter may have changed, it directly correlated to an increased heart rate. Since most subjects thought that the brown sample was sweetest, their average heart rates increased. The same correlation happened, in reverse, with what the subjects thought of the red sample. Therefore, the brain perception of colors is powerful enough to alter and manipulate the way the brain receives taste and energy.
SEE ENTIRE STUDY HERE:Sugar Drinks and the Placebo Effect
Click on the link to the title to see student video of their study.